Sales: (866) 462-6412  |  Service: (866) 685-3048  |  1200 Applegate Rd, Madison WI 53713  |  Search New  |  Search Used 

Welcome to Bergstrom Cadillac, your Madison to Watertown Cadillac dealer.

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Welcome to Bergstrom Cadillac of Madison


Bergstrom Cadillac of Madison is your premier Cadillac dealership. Whether you're looking for a reliable service and parts department or interested in buying a new or used Cadillac in Watertown, Middleton or Janesville, your Madison Cadillac dealer can fulfill all of your needs. We've had an outstanding reputation for years because we put our customers first. Visit us at 1200 Applegate Road.

Madison Cadillac Dealer Near Watertown

We invite all of our neighboring Middleton, Watertown and Janesville Cadillac shoppers to stop by Bergstrom Cadillac of Madison. Test drive the award-winning line up of Cadillac CTS, which includes the CTS Coupe, CTS Sedan and CTS-V Sedan. For Janesville
 and Watertown Cadillac customers looking for a dependable SUV, we have several Escalade options including the ESV . We also provide the luxurious SRX Crossover. You should know that we have a vehicle to meet all of your luxury vehicle needs.

Service and Parts for Janesville & Watertown Cadillac Owners

When searching for a service department in the Madison area, rely on the trained and certified technicians at Bergstrom of Madison. Our Cadillac technicians are always ready to help you understand your vehicle's service needs. We provide car parts and a full range of services for our Middleton, Janesville and Watertown Cadillac customers.

Used Car Dealer Serving Janesville & Watertown Cadillac Shoppers 

As a certified pre-owned dealer, Bergstrom Cadillac is proud to offer you a wide selection of used Cadillac cars, crossovers and SUVs for Madison to Janesville drivers. We have a wide selection of used Cadillac for Watertown customers, so browse through our online inventory today. Don't hesitate to contact us regarding affordable financing options on any new or certified used car, crossover or SUV. If you're looking for Cadillac dealers in Watertown, Janesville or Middleton, WI stop by Bergstrom today!


Service | Parts Order Form | GM Accessories
Cadillac: ATS | ATS Coupe | CTS Coupe |  CTS Sedan | CTS-V Coupe | CTS-V SedanEscalade | SRX | XTS

Thank you for visiting Bergstrom Cadillac, your Madison to Watertown Cadillac dealer.

Bergstrom Cadillac of Madison Tools

Enjoy the many services that Bergstrom Cadillac of Madison has to offer including online scheduling for all of your vehicle's service needs and tools dedicated to solving any financial situation. Looking for affordable options? Use our vehicle search page to find vehicles to fit your budget.

Don't take our word for it. Read what our guests are saying about us!

"I would give 10 stars, if that were available!  I've already had 2 friends buy from here too!" -JEANE CUMMINGS
"Best car buying experience ever! My salesperson was one-of-a kind and I LOVE my new Accord!" -TOM KELLY

Shop all of our brands

Bergstrom Cadillac of Madison is the place to go for all of your car shopping needs. Whether you are looking for new or pre-owned models, our dealerships are waiting to help you find the perfect value for your lifestyle. We have over 20 brands to choose from across 32 locations. If you don't see what you need on our site, we will help you find it.

Welcome to the Bergstrom Cadillac of Madison Family - Wisconsin's #1 Automotive Retailer

We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence! Bergstrom Cadillac of Madison treats the needs of each individual guest with paramount concern. We demonstrate our commitment to excellence!


Our experienced sales staff is eager to share its knowledge and enthusiasm with you. We encourage you to browse our online inventory, schedule a test drive and investigate financing options. You can also request more information about a vehicle using our online form or by calling.

At Bergstrom Automotive, we strive to be the recognized leader of guest service through commitment to treat everyone like family